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My Specialist debuts in China.
August 17, 2018
By: TOM BRANNA
Editor
Personalized, e-commerce-based hair care brands have been around for years, but Schwarzkopf, the big European hair care brand from Henkel, insists that it is taking the idea to a whole new level, a microscopic one, with the debut of My Specialist. In an exclusive deal with Chinese online shopping site T-Mall, Schwarzkopf My Specialist Hair Analysis is offering high-performance personalized hair care products through the e-commerce channel, insist company executives. “We want to stay o...
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